DESCRIPTION
Brit + Co partnered with Sorel to create an experiential space for their brand.
The interactive mural was a space for guests at #CreateGood to write down what they "live to". The different color post-it notes were ideally,
supposed to create sunset on the mural.
Alongside Lee Schellenberger and Kelly Bryden we designed a NYC skyline mural, "shoe-fie" vinyl floor, and neon signs.
ACTIVATION
Posting a "shoe-fie" with Sorel's hashtag #LivetoDefy entered guests into a raffle to win a pair of Sorels!
CREDITS
○ Design director: Emily Dubin
○ Lead Designer: Myself
○ Art direction: Lee Schellenberger and Kelly Bryden
○ Photography: Britney Dawn Short
DESIGN
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RELATED:
︎︎︎ #CreateGood, Brit+Co Editorial
#CreateGood Sorel Activation
Brit + Co partnered with Sorel to create an experiential space for their brand.
The interactive mural was a space for guests at #CreateGood to write down what they "live to". The different color post-it notes were ideally,
supposed to create sunset on the mural.
Alongside Lee Schellenberger and Kelly Bryden we designed a NYC skyline mural, "shoe-fie" vinyl floor, and neon signs.
ACTIVATION
Posting a "shoe-fie" with Sorel's hashtag #LivetoDefy entered guests into a raffle to win a pair of Sorels!
CREDITS
○ Design director: Emily Dubin
○ Lead Designer: Myself
○ Art direction: Lee Schellenberger and Kelly Bryden
○ Photography: Britney Dawn Short
DESIGN
RELATED:
︎︎︎ #CreateGood, Brit+Co Editorial
