DESCRIPTION
Valentine’s day is one of the biggest consumer holidays of the year. We executed a multi-channel campaign to celebrate that ran from January 25 through February 14, 2022.
Our consumer campaign execution consists of a design sprint collaboratively as design studio creating 2-3 creative concepts.
During our creative campaign sprint our designer Jess, created a heart design element made of our Zip 7-degree pocket, and highlighted this element throughout our campaign.
Overall, we landed on a brand driven direction in addition to sentimental imagery and light-hearted design elements.
CREATIVE
“Forget about what you think you know about Valentine’s Day. The heteronormative stereotypes, sweeping (read: cheesy) romantic gestures, and prix fix dinners are out.”
CREDITS
○ Role: Campaign lead, designer, and art direction
○ Copywriters: Hilary Krutt and KrisAnne Madus
○ Design/Art Direction: Nathalie Moreno and Jessica
Mackarevic
○ Illustration: Evan Verrilli
○ Animation: Jessica Mackarevic
NOTES
○ Inclusivitiy and representation during this shopping holiday—the gifts you give should be as genuine as your feelings.
○ Introducing new colors for the campaign, i.e. red.
RELATED
︎︎︎ Zip Card, Freda Salvador
Valentine’s Day Campaign
Valentine’s day is one of the biggest consumer holidays of the year. We executed a multi-channel campaign to celebrate that ran from January 25 through February 14, 2022.
Our consumer campaign execution consists of a design sprint collaboratively as design studio creating 2-3 creative concepts.
During our creative campaign sprint our designer Jess, created a heart design element made of our Zip 7-degree pocket, and highlighted this element throughout our campaign.
Overall, we landed on a brand driven direction in addition to sentimental imagery and light-hearted design elements.
CREATIVE
“Forget about what you think you know about Valentine’s Day. The heteronormative stereotypes, sweeping (read: cheesy) romantic gestures, and prix fix dinners are out.”
CREDITS
○ Role: Campaign lead, designer, and art direction
○ Copywriters: Hilary Krutt and KrisAnne Madus
○ Design/Art Direction: Nathalie Moreno and Jessica
Mackarevic
○ Illustration: Evan Verrilli
○ Animation: Jessica Mackarevic
NOTES
○ Inclusivitiy and representation during this shopping holiday—the gifts you give should be as genuine as your feelings.
○ Introducing new colors for the campaign, i.e. red.
RELATED
︎︎︎ Zip Card, Freda Salvador
