DESCRIPTION
Introducing our physical card! The Zip Card just became the first card you reach for in your wallet. It’s everything you love about ‘Buy Now, Pay Later’, now in a convenient physical card that can be used pretty much everywhere (*visa, google and apple pay are accepted).
Market research showed that customers were using BNPL in-store in physical retail locations. In addition to the low adoption rate of Apple pay the U.S. Zip team felt that these cards could be the answer to supercharge growth.
The #1 goal for this campaign was to drive awareness around the Zip Card for both new and exisiting customers.
CREATIVE
Friendly and approachable.
Credit cards, banks, and other financial companies can feel stale, dated, and crunchy. Through photography and illustration we can humanize the Zip Card to feel approachable (everywhere and every dayfor our customers. We love seeing our ownable Zip illutration style bringing life, fun, and freshness to our brand.
CREDITS
○ My role: Campaign lead & designer
○ Designers: Jessica Mackarevic and Kade Marsili
○ Producer/Studio manager: Esmé Wright
○ Physical card design: Clay Reinken and Maria Piessis
○ Illustrator: Evan Verrilli
○ Animation: Evan Verrilli, Jessica Mackarevic and Kade Marsili
○ Copywriters: Hilary Krutt, Esmé Wright and KrisAnne Madus
○ Photo production: Cole LeMasters
RELATED
︎︎︎ Valentine’s Day Campaign, Freda Salvador
Zip Card
Introducing our physical card! The Zip Card just became the first card you reach for in your wallet. It’s everything you love about ‘Buy Now, Pay Later’, now in a convenient physical card that can be used pretty much everywhere (*visa, google and apple pay are accepted).
Market research showed that customers were using BNPL in-store in physical retail locations. In addition to the low adoption rate of Apple pay the U.S. Zip team felt that these cards could be the answer to supercharge growth.
The #1 goal for this campaign was to drive awareness around the Zip Card for both new and exisiting customers.
CREATIVE
Friendly and approachable.
Credit cards, banks, and other financial companies can feel stale, dated, and crunchy. Through photography and illustration we can humanize the Zip Card to feel approachable (everywhere and every dayfor our customers. We love seeing our ownable Zip illutration style bringing life, fun, and freshness to our brand.
CREDITS
○ My role: Campaign lead & designer
○ Designers: Jessica Mackarevic and Kade Marsili
○ Producer/Studio manager: Esmé Wright
○ Physical card design: Clay Reinken and Maria Piessis
○ Illustrator: Evan Verrilli
○ Animation: Evan Verrilli, Jessica Mackarevic and Kade Marsili
○ Copywriters: Hilary Krutt, Esmé Wright and KrisAnne Madus
○ Photo production: Cole LeMasters
RELATED
︎︎︎ Valentine’s Day Campaign, Freda Salvador
PHOTOGRAPHY
Things happen—due to constraints we were unable to kick-off the Zip Card launch with an in-house campaign shoot.
I sourced imagery and had the opportunity to work with an incredible photo retoucher we were able to make some magic happen. These assets have been used across email, app, and Zip website.
MOODBOARD
DESIGN
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ANIMATION & ILLUSTRATION
Our Zip brand illustator is extremely talented and I wanted to incorporate their illustrations throughout the Zip Card Campaign—to help bring the campaign to life!
At the time Zip wasn’t an illustration heavy brand, so there was concern that the campaign would be too illustrative—especially since this was a product marketing campaign.
The goal was to add friendly approachable illustrative elements when communicating with our Zip customers (in addition to our photography and renders). Motion was utilized to capture the attention of customers throughout comms within the app, web, and email.
