DESCRIPTION
Agents are strongly encouraged to freshen up their lifestyle photography when joining Compass. Imagery is essential to their brand and the Compass identity. Their images are used for print and digital advertising, mailers, newsletters, brochures, social media, etc.
ROLE
While at Compass, I led agent lifestyle shoots for Bay Area agents—at the time this was a new opportunity for the design team. I worked closely with Leah Kim and Sophine Lim to build processes for photoshoots—building/designing templates, the role of the design team, logistics, communication with agents, etc.
Included:
○ Designing pre-production deck template (time + location, props, and creative direction)
○ Designing agent lifestyle deck templates
○ Building an agent photography library/database (previous and swipe content to build decks)
○ Creating a production/prop kit to take on location
○ Communicating with agent, photographer, and marketing coordinator
○ Styling, props, and wardrobe
Examples here:
︎ Helen Chu Pre-Pro Deck
︎ Dana Green Pre-Pro Deck
AGENTS/PHOTOGRAPHER/ART DIRECTION (+ WARDROBE, STYLING & PROPS
○ Helen Chu / Thomas Kuoh / Sabina Addis and myself
○ Karen Gartz / Benjamin Heath / Sophine Lim and myself
○ The Bay Area Team / Thomas Kuoh / Leah Kim, Justin Truong, Sabina Addis, and myself
○ Gullixson Team / Thomas Kuoh / Leah Kim, Sophine Lim, Sabina Addis and myself
○ Carol and Nicole / Thomas Kuoh / Candice Lee and myself
○ Dana Green/ Thomas Kuoh / Lauren West and myself
RELATED
︎︎︎ Compass Agent Branding, Freda Salvador, Zip Card
Compass Agent Lifestyle Photography
Agents are strongly encouraged to freshen up their lifestyle photography when joining Compass. Imagery is essential to their brand and the Compass identity. Their images are used for print and digital advertising, mailers, newsletters, brochures, social media, etc.
ROLE
While at Compass, I led agent lifestyle shoots for Bay Area agents—at the time this was a new opportunity for the design team. I worked closely with Leah Kim and Sophine Lim to build processes for photoshoots—building/designing templates, the role of the design team, logistics, communication with agents, etc.
Included:
○ Designing pre-production deck template (time + location, props, and creative direction)
○ Designing agent lifestyle deck templates
○ Building an agent photography library/database (previous and swipe content to build decks)
○ Creating a production/prop kit to take on location
○ Communicating with agent, photographer, and marketing coordinator
○ Styling, props, and wardrobe
Examples here:
︎ Helen Chu Pre-Pro Deck
︎ Dana Green Pre-Pro Deck
AGENTS/PHOTOGRAPHER/ART DIRECTION (+ WARDROBE, STYLING & PROPS
○ Helen Chu / Thomas Kuoh / Sabina Addis and myself
○ Karen Gartz / Benjamin Heath / Sophine Lim and myself
○ The Bay Area Team / Thomas Kuoh / Leah Kim, Justin Truong, Sabina Addis, and myself
○ Gullixson Team / Thomas Kuoh / Leah Kim, Sophine Lim, Sabina Addis and myself
○ Carol and Nicole / Thomas Kuoh / Candice Lee and myself
○ Dana Green/ Thomas Kuoh / Lauren West and myself
RELATED
︎︎︎ Compass Agent Branding, Freda Salvador, Zip Card
